Sony Ericsson introduces first Cyber-shot camera phones

Sony Ericsson takes digital imaging in camera phones to new heights today with the launch of the K800 and K790 phones, the first handsets to carry the Cyber-shot name known throughout the world as Sony’s digital still camera brand.

Both are highly capable mobile phones with integrated 3.2 mpx digital cameras with autofocus, Xenon flash and BestPic, a completely new feature developed by Sony Ericsson which ensures that you never ‘miss’ an important picture. Press the shutter button once and the camera takes nine full quality 3.2 megapixel pictures in a time sequence – four pictures before and four pictures after the actual image you captured.

"With the Cyber-shot phone we aim to create a new lifestyle of ‘imaging communication’ by combining Sony Ericsson’s unique mobile applications and Sony digital imaging technologies,” said Rikko Sakaguchi, Senior Vice President, Product and Application Planning, Sony Ericsson. "Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot phone we will enable anyone to enjoy an entirely new level of communication –taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others."